Zuri Vodka - Product and Logo Design

Client: Zuri Vodka | Turkey

Date: 2020

Role: Lead Product & Logo Designer

Project Type: Branding, Product Design (650 ml bottle)

Platforms: Product Label, Packaging, Digital Marketing

Briefing:

This project involved creating a logo and product design for Zuri Vodka, a new vodka company in Turkey. The client wanted a sophisticated, high-end design inspired by the aesthetics of Creed perfume, with a focus on luxury and exclusivity. The vodka was imported and distilled overseas, and the client wanted the word “IMPORTED” to feature prominently in the design. The deliverables included a brand logo and the design of a 650 ml bottle for retail distribution.

Concept & Idea:

The concept behind the design was to communicate the luxury and refinement associated with imported products. Drawing inspiration from Creed’s perfume line, I integrated similar visual elements to evoke a premium feel. The client’s key requests were for red and gold tones, to signify elegance and distinction, and the word “IMPORTED” was to be emphasized to highlight the product’s international origin.

Design Process:

1. Research: I studied the Creed perfume brand, focusing on its color schemes, typography, and use of luxury design elements. I also researched the vodka industry to ensure the branding was unique while fitting into the premium vodka market.

2. Logo Design: The logo for Zuri Vodka needed to be minimalistic yet luxurious. I experimented with different fonts, shapes, and gold accents to create a bold yet refined logo. Red was incorporated as a bold statement color, complementing the gold details.

3. Bottle Design: For the 650 ml bottle, I worked with the client to ensure the design was sleek and visually appealing. I paid special attention to the labeling and overall bottle shape, ensuring the bottle would stand out on the shelf while maintaining a sense of exclusivity.

4. Typography & Color: I used bold serif fonts to evoke a sense of tradition and quality. The colors were chosen carefully to mirror luxury and refinement, using a deep red paired with elegant gold accents. The word “IMPORTED” was strategically placed to draw attention, reinforcing the product’s premium, international nature.

Solution (Final Design):

• Logo: The final logo features bold, clean typography in gold with red accents, combining elegance with visibility.

• Bottle Design: The 650 ml bottle design was clean, sleek, and used transparent glass to allow the product to shine. The label incorporated gold foil for a premium touch, while the red elements created a striking contrast that stood out.

Outcome:

• Client Feedback: The client loved the final proposal, especially how the design successfully communicated a high-end product identity. The bold use of red and gold aligned perfectly with their vision of the brand.

• Market Impact: The design helped Zuri Vodka establish itself as a premium imported vodka in the Turkish market, with strong visual appeal that resonated with their target audience.

‍

‍

‍

Reflection:

This project was a great opportunity to blend luxury branding with product design, allowing me to explore high-end market aesthetics. In the future, I would explore incorporating more texture or embossing into the label for an even more premium tactile experience.

Tools Used:

• Adobe Illustrator (for logo and label design)

• Photoshop (for mockups and presentation)